A QUICK REALITY CHECK
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And where the person on the other side already understands why you’re worth choosing
CUSTOM WEB DESIGN (SHOWIT, SQUARESPACE, WORDPRESS)
- Website strategy call
- 5-6 fully custom, mobile-first pages (Showit or Wordpress)
- Strategic homepage mockup
- Copywriting guide
- Legal and 404 pages included
- SEO + email marketing integration
- Mobile and device optimization
- Basic SEO setup + email marketing integration
- Site management training
- 4-week post-handoff support
- Domain setup and integrations
- Two rounds of revision
- You have a website you actually want people to see
- Your strongest offer is easier to understand
- Your proof is doing more than sitting in a slider
- Your next step is obvious
- And the whole thing finally looks like the value of business you’ve already built
- Your positioning and core message
- What visitors need to understand first
- How your offers should be presented
- Where trust and proof need to show up
- How people should move through the site
- And how all of that should feel visually
- Then I turn it into a custom website that feels unmistakably yours
SHOPIFY STORE STRATEGY + DESIGN
- Website strategy workshop and conversion rate opportunities
- Six-page custom website built on Shopify (Home, About, Product page, FAQs, Collection page, Terms/Shipping page)
- Legal pages and 404 page included
- Mobile and device optimization
- Fundamental SEO setup
- Product uploads (up to 20)
- App setup (up to 3)
- Site management training
- Two week post-handoff support
- Two rounds of revisions
- Optional brand design add-on (for an additional $1,500)
- Your bestsellers are easier to find
- Your product value is clearer
- The shopping experience feels intentional instead of pieced together
- Trust is built into the journey
- And your store looks like a brand someone remembers after they close the tab
- What first-time shoppers need to understand
- How products should be prioritized
- Where education helps and where it just gets in the way
- How trust signals are introduced
- How collections and products connect
- And how the brand stays memorable while the shopping experience stays easy



BRANDING + CUSTOM WEB DESIGN
- Everything that's included in The Full Canvas
- 3 brand concept drafts to choose from
- Complete logo suite (main, alternate, submark)
- Strategic color palette and typography system
- Two visual moodboards
- Creative direction presentation
- Brand patterns and icons
- One collateral set of your choice — either a stationery set (business card, letterhead, email signature) or a social launch set (10 graphics, profile photo, banner for one platform)
- Your positioning feels clearer
- Your visual identity feels unmistakably yours
- Your website has a strong message to build around
- Your brand finally feels cohesive wherever someone finds you
- And you’re no longer trying to make an old identity fit a business it was never built for
- You’ve outgrown the identity you started with
- You struggle to explain what makes your business different
- Your visuals change depending on what Canva template you opened that day
- Your website and brand feel like they belong to two completely different brands
- Or you know you’re ready for something bigger

one-day design intensive
- a fully custom page ready to publish
- a landing page that actually feels like the rest of your brand
- or an existing Showit site that finally has the updates, polish, and functionality you’ve been putting off
- Stepped into her business with way more confidence
- No more "can you send me your website" stalling her closes
- Finally raised her rates to actually reflect her expertise & the results she gets clients
This is what "marketing-led" actually looks like once it's live:
"The crazy thing about it is, I only gave her my logo. She handled everything—the design, the copy, the branding, everything. And she created a webstie that feels so me, like KB Social Hub.
When I saw my website for the very first time, I was honestly mindblown. I never thought I’d have a website that looks that good. But more than that, a website that works. One of my favorite parts is how she positioned everything. Now, when people land on my website, they can clearly see my value. I feel so much more confident with my business now."
karen brajel, kb social hub
Andi, Andi Hennessey Photography
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
- A website that "meshed together" so well it finally felt like her brand, not a guess
- Stopped blending in with every other photographer using the same template
- Finally raised her rates now that her website matches the quality of her work
This is what "marketing-led" actually looks like once it's live:
"I had created my own website before working with Ann, and there are a few challenges that I had come across when making my website. One of them being I used a template and the template was hard to personalize and make my own.
The first time that I saw my website, I was like oh my gosh I love all the moving parts like they all fit together so well. She did such a great job in taking what I wanted out of my brand and what I wanted it to look like and putting it into a feeling. She did a really great job."
ANDI HENNESSEY, ANDI HENNESSEY PHOTOGRAPHY
Andi, Andi Hennessey Photography
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
- Total sales up 31% within just a week of launch — what happens when a site is built to sell. Sometimes a week is all it takes to start moving numbers
- Average order value up 18% — people are buying more per order
- Conversion rate up 7%, now sitting at 8.69% — more of the same traffic is turning into paying customers, without spending a dollar more on ads
This is what "marketing-led" actually looks like once it's live:
For the longest, I’ve been trying to do everything by myself mainly because of the lack of trust. And it was not going well. Everything was slowly falling apart and it came to a point where I didn’t even care anymore.
You’ve played such an important role in our journey. I truly appreciate the care, creativity, and consistency you’ve brought to the brand"
fran makela, omorphia
Andi, Andi Hennessey Photography
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
frequently asked questions
STRAIGHT FROM OUR CHATS
This is what it feels like to finally have a website you're proud of
- My Chief Emotional Support Officer, Dexter
"She works from home, which means, I've rarely been alone. She talks to her laptop a lot but I've learned to tune it out. Loyal and always shares her lunch. She also give the best belly rubs when she's 'taking a break' from client emails."
- Colleague & Pro Uber Eats enabler, Row
"Aside from being friends, I've worked with Ann for years. She was always down to eat Uber Eats with me, and leads the way to the good food joints. Oh btw, she's also an amazing web designer."
- My actual sister, Ov
"Growing up she's the annoying one who rearranged stuff for 'better flow.' Now she's the one I call when I need literally anything designed. She overthinks things nobody would even notice, and it turns out better."
- My sister from another mother, Ann
"Ask her for a favor and she treats it like a project, full effort and no shortcuts. That's true whether it's your resume, your outfit for an event, or dinner when she decides you need to be fed properly."
(And yes, my dog insisted on being included)
You've heard from me and my clients. Now it's time for the people who've known me the longest to expose me



