Your website should make choosing you feel obvious, not something visitors have to be convinced of, but something they land on and just know. That's not luck, it's design done with intention. Here's how we get it there.
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You shouldn't have to be the person doing all the heavy lifting
A QUICK REALITY CHECK
Put the marketing brain and the designer hands in the same room and suddenly the website isn’t just sitting there looking pretty, it’s earning its keep. And yes, I brought receipts ↓
Conversion rate up 7%, now sitting at 8.69% — more of the same traffic is turning into paying customers
Average order value up 18% — people are buying more per order
Total sales up 31% — Sometimes a week is all it takes to start moving numbers
The fem hygiene brand that grew sales 31% in a week
Finally raised her rates now that her website matches the quality of her work
Stopped blending in with others using the same template
A website that "meshed together" so well it finally felt like her brand
The photographer who stopped blending in
Finally raised her rates to actually reflect her expertise & the results she gets clients
No more "can you send me your website" stalling her closes
Stepped into her business with way more confidence
The SMM who finally had the confidence to raise her rates
Let’s get you to the point where sending someone your website feels like an advantage, not an apology
And where the person on the other side already understands why you’re worth choosing
WHO IS THIS FOR
WHAT'S INCLUDED
HOW IT GOES
I NEED THIS
This is for the business that already has a clear brand, strong work, and an offer people want, but the website hasn’t caught up.
The business grew, the website didn't.
The Full Canvas
CUSTOM WEB DESIGN (SHOWIT, SQUARESPACE, WORDPRESS)
investment: $2,800
Maybe you’re avoiding sending people there or your Instagram is doing all the convincing. Or maybe you’ve raised your rates but your website still looks like it belongs to the version of your business charging half as much.
The Full Canvas takes everything that’s already working about your business and gives it a website that finally communicates it properly.
TIMELINE: 2 WEEKS
- Website strategy call
- 5-6 fully custom, mobile-first pages (Showit or Wordpress)
- Strategic homepage mockup
- Copywriting guide
- Legal and 404 pages included
- SEO + email marketing integration
- Mobile and device optimization
- Basic SEO setup + email marketing integration
- Site management training
- 4-week post-handoff support
- Domain setup and integrations
- Two rounds of revision
What's included:
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
WE’LL LOOK AT:
BY LAUNCH DAY:
- Your positioning and core message
- What visitors need to understand first
- How your offers should be presented
- Where trust and proof need to show up
- How people should move through the site
- And how all of that should feel visually
- Then I turn it into a custom website that feels unmistakably yours
- You have a website you actually want people to see
- Your strongest offer is easier to understand
- Your proof is doing more than sitting in a slider
- Your next step is obvious
- And the whole thing finally looks like the value of business you’ve already built
You're not the same brand you were when you built that website. It's time your site caught up. Designed on Showit, Squarespace, or WordPress to reflect exactly where you are now.
This is for brands that:
📌
Have outgrown DIY websites and need a site that actually sells
🥂
Are ready to look premium, booked out, and credible online
🤩
Want a website that works for them 24/7 without the tech headaches
The Full Canvas
CUSTOM WEB DESIGN
investment: $2,800
- Website strategy call
- 5-6 fully custom, mobile-first pages (Showit or Wordpress)
- Strategic homepage mockup
- Copywriting guide
- Legal and 404 pages included
- SEO + email marketing integration
- Mobile and device optimization
- Basic SEO setup + email marketing integration
- Site management training
- 4-week post-handoff support
- Domain setup and integrations
- Two rounds of revision
What's included:
WHO IS THIS FOR
WHAT'S INCLUDED
Most projects wrap up in 2 weeks. Adding branding or copy may extend the timeline based on your specific needs
2 weeks
TIMELINE
WHO IS THIS FOR
the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build • the shop build •
WHO IS THIS FOR
WHAT'S INCLUDED
HOW IT GOES
I NEED THIS
Getting someone onto your website is only the beginning. Once they land, they’re trying to figure out: What is this? Why do I want it? Which product is right for me? Can I trust this brand? And is it worth the money?
Your ads can get them there, but your store still has to do its part.
The Shop Build
SHOPIFY STORE STRATEGY + DESIGN
investment: $4,000
The Shop Build is designed around reducing the friction between: “I’m interested” and “Add to cart.” Without turning your website into one giant flashing BUY NOW button.
TIMELINE: 2-3 WEEKS
- Website strategy workshop and conversion rate opportunities
- Six-page custom website built on Shopify (Home, About, Product page, FAQs, Collection page, Terms/Shipping page)
- Legal pages and 404 page included
- Mobile and device optimization
- Fundamental SEO setup
- Product uploads (up to 20)
- App setup (up to 3)
- Site management training
- Two week post-handoff support
- Two rounds of revisions
- Optional brand design add-on (for an additional $1,500)
What's included:
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
I’LL THINK ABOUT:
BY LAUNCH DAY:
- What first-time shoppers need to understand
- How products should be prioritized
- Where education helps and where it just gets in the way
- How trust signals are introduced
- How collections and products connect
- And how the brand stays memorable while the shopping experience stays easy
- Your bestsellers are easier to find
- Your product value is clearer
- The shopping experience feels intentional instead of pieced together
- Trust is built into the journey
- And your store looks like a brand someone remembers after they close the tab
You put everything into your products. Your store should work just as hard — pulling in traffic, building trust, and closing sales while you sleep
This is for brands that:
🛒
Are launching or relaunching a product-based business and want a store that's built to actually sell
🛍️
Are ready to go beyond a DIY template and invest in a premium, conversion-focused shopping experience
🤩
Want a Shopify store that handles the heavy lifting so they can focus on growing their brand
The Shop Build
SHOPIFY STORE DESIGN
investment: $4,000
- Website strategy workshop and conversion rate opportunities
- Six-page custom website built on Shopify (Home, About, Product page, FAQs, Collection page, Terms/Shipping page)
- Legal pages and 404 page included
- Mobile and device optimization
- Fundamental SEO setup
- Product uploads (up to 20)
- App setup (up to 3)
- Site management training
- Two week post-handoff support
- Two rounds of revisions
- Optional brand design add-on (for an additional $1,500)
What's included:
WHAT'S INCLUDED
WHO IS THIS FOR
Most Shopify builds wrap up in 6-8 weeks, depending on the number of products and app integrations. Adding branding, copywriting, or a larger product catalogue may extend the timeline based on your specific needs.
Around 3 to 4weeks
TIMELINE
WHO IS THIS FOR
signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite • signature studio suite •
WHO IS THIS FOR
WHAT'S INCLUDED
HOW IT GOES
I NEED THIS
Signature Studio Suite
BRANDING + CUSTOM WEB DESIGN
investment: $5,000
Signature Studio Suite is for the business ready to stop patching pieces together and build the whole thing properly. Brand, messaging, website, one direction, one visual world, and one business that finally feels like itself everywhere it shows up.
TIMELINE: 3-4 WEEKS
You can redesign the website ten different ways, but if the brand underneath it still feels unclear, disconnected, or too small for where the business is going, you’re going to keep running into the same problem.
Sometimes, the website isn't the only thing you've outgrown.
- Everything that's included in The Full Canvas
- 3 brand concept drafts to choose from
- Complete logo suite (main, alternate, submark)
- Strategic color palette and typography system
- Two visual moodboards
- Creative direction presentation
- Brand patterns and icons
- One collateral set of your choice — either a stationery set (business card, letterhead, email signature) or a social launch set (10 graphics, profile photo, banner for one platform)
What's included:
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
HOW IT GOES
I NEED THIS
WHAT'S INCLUDED
WHO IS THIS FOR
THIS IS FOR YOU IF:
BY LAUNCH DAY:
- You’ve outgrown the identity you started with
- You struggle to explain what makes your business different
- Your visuals change depending on what Canva template you opened that day
- Your website and brand feel like they belong to two completely different brands
- Or you know you’re ready for something bigger
- Your positioning feels clearer
- Your visual identity feels unmistakably yours
- Your website has a strong message to build around
- Your brand finally feels cohesive wherever someone finds you
- And you’re no longer trying to make an old identity fit a business it was never built for
A logo from here, a website from there... and none of it feels like you. This is the all-in-one brand and web package that fixes that, for good.
This is for you if:
🥲
You're showing up online but cringing every time someone lands on your website or asks for your portfolio
😩
Your branding is all over the place and it's costing you the clients you actually want
🤩
You're ready to go all-in on your business and need your brand and website to do the selling for you
Signature Studio Suite
BRANDING & WEB DESIGN
investment: $5,000
- Everything that's included in The Full Canvas
- 3 brand concept drafts to choose from
- Complete logo suite (main, alternate, submark)
- Strategic color palette and typography system
- Two visual moodboards
- Creative direction presentation
- Brand patterns and icons
- One collateral set of your choice — either a stationery set (business card, letterhead, email signature) or a social launch set (10 graphics, profile photo, banner for one platform)
What's included:
WHAT'S INCLUDED
WHO IS THIS FOR
Branding comes first, then web design builds on top of it. Adding copywriting or extra pages may extend the timeline based on your needs
Around 3-4 weeks
TIMELINE
WHO IS THIS FOR
showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day • showit same day •
WHO IS THIS FOR
Choose your fix
how it goes
I NEED THIS
Showit VIP Day
one-day design intensive
investment: $1,500
Showit VIP Day gives you one focused day of intensive design and development, built around the thing your business needs most right now.
TIMELINE: 24 hours
Not every website project needs six weeks, five pages, and a full-blown redesign. Sometimes you need one really good page built from scratch, a landing page for the offer you’re finally ready to launch, or a one-page website when you don’t need a full multi-page website yet.
One day. One clear priority. A lot gets done.
Focused design, development, mobile optimization, animations, new sections, page updates, or the collection of little things you’ve been meaning to fix forever
Custom one-page homepage
how it goes
I NEED THIS
Choose your fix
WHO IS THIS FOR
A fully custom homepage designed from scratch when you don’t need a full multi-page website yet.
For a service, launch, campaign, waitlist, offer, or anything else that deserves more than a Canva link in bio.
A custom landing page
A Showit Power Day
HOW IT GOES
I NEED THIS
Choose your fix
WHO IS THIS FOR
BY THE END:
Depending on what we’re tackling, you’ll walk away with:
- a fully custom page ready to publish
- a landing page that actually feels like the rest of your brand
- or an existing Showit site that finally has the updates, polish, and functionality you’ve been putting off
Basically: the thing you keep saying “I really need to get that done” about? Done.
This is a one-day design intensive built around your Showit site. Whether you need a full refresh, a new landing page, or a handful of fixes you've been putting off, you'll pick the priorities from the list and we knock them out, start to finish, in one focused day.
This is for you if:
🥲
Your Showit site is outdated, half-finished, or actively working against you
😩
You've had the fix list sitting in your notes app for months. It's time to actually knock it out
🤩
You're done with weeks-long timelines and long onboarding. You want it handled, fast, in a single day
Showit VIP Day
ONE-DAY DESIGN INTENSIVE
INVESTMENT: $1,500
- One-page custom website design
- Sales or landing page design
- Website Refresh
- Website audit & polish
- Mobile optimization
Pick your project
WHO IS THIS FOR
CHOOSE YOUR FIX
Book your day, send over your priority, and I get to work — start to finish, all in one focused day. Lock it in today, and you'll have your finished site in hand by tomorrow, ready to go live.
Within 24 hours
TIMELINE
WHO IS THIS FOR
Pretty sure you should like the person poking around inside your business for the next few weeks
Here’s what you’re actually signing up for ↓
8 years in marketing before web design ever entered the chat
✏️ DESIGN PHILOSOPHY:
Make it make sense. Then make it look so damn good
🔎 I’M ALWAYS LOOKING AT:
What people notice first, what they might misunderstand, what makes them hesitate, and what deserves more attention
💻 MY JOB ISN’T:
To take your existing website, change the fonts, and call it strategy
📝 MY JOB IS:
To figure out what your business actually needs from its website then design the hell out of it
👀 WE’LL GET ALONG IF:
You want a collaborator who’ll bring ideas, ask Qs, and tell you when I think there’s a better way
🚩 PROBABLY NOT YOUR GIRL IF:
You want a designer to blindly execute a Pinterest board without asking why
⚡ UNFAIR ADVANTAGE:
I can look at something with the marketer brain and the designer brain at the exact same time
🧠 BACKGROUND:
ARE WE A MATCH?
What Marketing-Led Actually Means
“Strategic” is easy to say. This is what it actually looks like when marketing is built into the website from the start
From your first inquiry to your launch day, here's exactly what working together looks like
A $49 purchase and a $5,000 service don’t require the same amount of consideration. So I look at the offer, the investment, the buyer, and what they’re likely to need before they feel confident moving forward.
I map the decision before the pages
Not every message deserves the same amount of space. Your strongest differentiator and the thing your buyer needs to understand first shouldn’t take six scrolls to find.
I build the hierarchy around what matters most
I put the proof where it matters most
Testimonials, results, portfolio work, process, experience.. they're reassurance. So instead of dumping all your credibility into one section, I think about when someone is most likely to need it.
Then I make the whole thing look ridiculously good
Strategy does not require sacrificing personality. I want the typography, the movement. The visual world that feels unmistakably yours. Pretty AND pulling its weight. That’s the bar.
"She created a website that feels so me. I feel so much more confident with my business now"
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
Andi, Andi Hennessey Photography
karen brajel, kb social hub
When I saw my website for the very first time, I was honestly mindblown. I never thought I’d have a website that looks that good. But more than that, a website that works. One of my favorite parts is how she positioned everything. Now, when people land on my website, they can clearly see my value. I feel so much more confident with my business now."
"The crazy thing about it is, I only gave her my logo. She handled everything—the design, the copy, the branding, everything. And she created a webstie that feels so me, like KB Social Hub.
This is what "marketing-led" actually looks like once it's live:
- Finally raised her rates to actually reflect her expertise & the results she gets clients
- No more "can you send me your website" stalling her closes
- Stepped into her business with way more confidence
"She did such a great job in taking what I wanted out of my brand and what I wanted it to look like and putting it into a feeling. I love my website"
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
Andi, Andi Hennessey Photography
ANDI HENNESSEY, ANDI HENNESSEY PHOTOGRAPHY
The first time that I saw my website, I was like oh my gosh I love all the moving parts like they all fit together so well. She did such a great job in taking what I wanted out of my brand and what I wanted it to look like and putting it into a feeling. She did a really great job."
"I had created my own website before working with Ann, and there are a few challenges that I had come across when making my website. One of them being I used a template and the template was hard to personalize and make my own.
This is what "marketing-led" actually looks like once it's live:
- Finally raised her rates now that her website matches the quality of her work
- Stopped blending in with every other photographer using the same template
- A website that "meshed together" so well it finally felt like her brand, not a guess
"I noticed a higher conversion rate after we went through the revamp. I’m so grateful for the heart and dedication you’ve poured into Omorphia"
"The first time that I saw my website, I love all the moving parts... it almost felt like it was just a bunch of different concepts that meshed so well together. I love my website!"
Andi, Andi Hennessey Photography
fran makela, omorphia
You’ve played such an important role in our journey. I truly appreciate the care, creativity, and consistency you’ve brought to the brand"
For the longest, I’ve been trying to do everything by myself mainly because of the lack of trust. And it was not going well. Everything was slowly falling apart and it came to a point where I didn’t even care anymore.
This is what "marketing-led" actually looks like once it's live:
- Conversion rate up 7%, now sitting at 8.69% — more of the same traffic is turning into paying customers, without spending a dollar more on ads
- Average order value up 18% — people are buying more per order
- Total sales up 31% within just a week of launch — what happens when a site is built to sell. Sometimes a week is all it takes to start moving numbers
WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID • WHAT CHANGED AFTER THE WEBSITE DID •
A website is a real investment. Let's make sure you're going in with zero doubts
frequently asked questions
The Unofficial References
You've heard from me and my clients. Now it's time for the people who've known me the longest to expose me
(And yes, my dog insisted on being included)
"Ask her for a favor and she treats it like a project, full effort and no shortcuts. That's true whether it's your resume, your outfit for an event, or dinner when she decides you need to be fed properly."
- My sister from another mother, Ann
"Growing up she's the annoying one who rearranged stuff for 'better flow.' Now she's the one I call when I need literally anything designed. She overthinks things nobody would even notice, and it turns out better."
- My actual sister, Ov
"Aside from being friends, I've worked with Ann for years. She was always down to eat Uber Eats with me, and leads the way to the good food joints. Oh btw, she's also an amazing web designer."
- Colleague & Pro Uber Eats enabler, Row
"She works from home, which means, I've rarely been alone. She talks to her laptop a lot but I've learned to tune it out. Loyal and always shares her lunch. She also give the best belly rubs when she's 'taking a break' from client emails."
- My Chief Emotional Support Officer, Dexter
Clients said it best, so I'll let them
This is what it feels like to finally have a website you're proud of
STRAIGHT FROM OUR CHATS
