Where your brand starts making the right first impression
hello
Whether you're a photographer, coach, florist, interior designer, or literally anything in between, your dream clients have options. A lot of them. Open Instagram and you'll find people offering the same service, making the same promises, and somehow all using the exact same words to describe themselves.
Your industry is probably oversaturated
So naturally, everyone starts asking the wrong question.
"How do I stand out?"
Actually... it almost definitely is.
Because if that worked, we'd all be hiring whoever used the most buzzwords.
Instead, you find yourself clicking around a handful of websites until one of them just clicks. You don't really question it, you just close the other tabs and know you've found them.
That's the feeling I'm after. Not a website that tries to outshine everyone else. A website that feels so true to your business that your dream clients stop wondering who else they should hire.
And I don't think the answer is being louder or trying to convince people you're the best.
Those are the people I love working with. The ones who know they're good at what they do, they just need a website that finally lets everyone else see it, too.
Here's my LinkedIn in three boxes
And that's not counting the deeply unserious Photoshop phase in middle school where I was making fake magazine covers for absolutely no reason
10+ years of designing
Ending with destination marketing in Dubai for the entire GCC region. Turns out convincing people to book flights isn't all that different from convincing them to click "Inquire"
8 years in Marketing
AB in Communication
+ further studies in Marketing & Sales because apparently I enjoy asking "But why do people actually buy?" enough to keep studying it
Trust issues? Fair enough
Ex-marketer turned designer
How marketing turned into mockups
Contrary to what my job title might suggest, I don't actually spend most of my time thinking about designs. I spend most of my time thinking about people.
That curiosity led me through eight years in marketing, with my last corporate role focused on destination marketing in Dubai across the GCC region. Before that, I earned a degree in Communication and later dove even deeper into Marketing and Sales because apparently one marketing qualification wasn't enough.
Somewhere between strategy decks, campaigns, and one too many browser tabs, I realized the part I loved most was shaping how people experienced them. Website design just happened to be where all of those things came together.
If we're being completely honest, this probably started much earlier. Like middle-school-me opening Photoshop instead of doing literally anything productive.
Turns out that oddly specific hobby became a career.
Hills I'm willing to die on as a brand & web designer
Things I'll probably never stop believing
Your homepage has one job: make someone think, "Yep, found them"
People don't buy because they understand you. They buy because they feel understood
If your website could belong to anyone, it isn't doing its job.
Obvious AI photos are the fastest way to make a real business look fake
"Can you make it pop" is not feedback
"If it's not broken, don't fix it" is advice for your washing machine, not your website
Not every brand needs to look "premium." Playful or loud can be just as credible
The Unofficial References
(No five-star incentives were offered. Except maybe a treat, for one of them)
"Ask her for a favor and she treats it like a project, full effort and no shortcuts. That's true whether it's your resume, your outfit for an event, or dinner when she decides you need to be fed properly."
"Ann designs my resume for me and my husband and it works every single time"
- My sister from another mother, Ann
"Growing up she's the annoying one who rearranged stuff for 'better flow.' Now she's the one I call when I need literally anything designed. She overthinks things nobody would even notice, and it turns out better."
"Everything she touches turns out better than you imagined"
- My actual sister, Ov
You've heard from me and my clients. Now it's time for the people who've known me the longest to expose me
(And yes, my dog insisted on being included)
"Aside from being friends, I've worked with Ann for years. She was always down to eat Uber Eats with me, and leads the way to the good food joints. Oh btw, she's also an amazing web designer."
"She is an absolute team player and leader"
- Colleague & Pro Uber Eats enabler, Row
"She works from home, which means, I've rarely been alone. She talks to her laptop a lot but I've learned to tune it out. Loyal and always shares her lunch. She also give the best belly rubs when she's 'taking a break' from client emails."
"10/10 would recommend her as a human"
- My Chief Emotional Support Officer, Dexter
