Omorphia

EMAIL DESIGN

Omorphia is a feminine wellness brand committed to helping women feel clean, confident, and in control of their self-care. We designed emails that don’t just sit pretty in the inbox, they get opened, clicked, and remembered. This isn’t just design, it’s strategy that sells.

What was the goal of the project?

To create an email design system that not only reflected Omorphia’s bold, feminine brand identity but also drIve measurable results — higher opens, more clicks, and stronger sales. We wanted every email to feel like an extension of the brand’s unapologetic voice while guiding customers seamlessly from inbox to checkout.

RESULTS

Performance on point

  • Email campaigns accounted for 18-20% of monthly sales, proving design + strategy worked hand in hand
  • Built a cohesive design system that matched Omorphia’s bold identity, making every email instantly recognizable
  • Saw an 86% increase in attributed revenue vs. the previous period, proving email design and strategy directly impacted sales

You’ve played such an important role in our journey and I truly appreciate the care, creativity, and consistency you’ve brought to the brand.

Francisca Makela

Francisca Makela
Omorphia CEO

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